3D TV - DOA?

This article, backed up by a comprehensive Nielson survey, says consumers are not jumping onto the 3D television bandwagon.

Less than 10 percent of consumers worldwide said they would be buying a 3-D TV over the next 12 months, with an additional 15 percent saying they probably will purchase a 3-D capable set during that time. But those global trends don’t extend to North America, where only 3 percent of consumers surveyed said they would definitely buy a 3DTV over the next year, with an additional 3 percent saying they probably will buy one.

This just shows again that the simple existence of a technology does not mean anyone is interested.
People expect a different experience in a theater than they do at home. There is an expectation of social isolation in the theater. There is an expectation of interaction at home. The focus simply is not 100% on the show.

Perhaps if the smart people can create the 3D experience without the glasses, so it is just there, this will work. It will also work (in its current state) for hard core gaming, and other experiences where people expect to be immersed.

Ultimately, though, we are reaching the point where home video is over-delivering features. That is to say, it is offering up things that fewer and fewer people will find compelling enough to pay for.

Fortunately (for the industry), there doesn't seem to be a game changing technology on the horizon or they would be facing The Innovator's Dilemma here. Or am I missing something that is emerging out of left field?